Becoming #CurvyPerfect: My Story, My Brand, My Truth

💖Dear Beautiful Soul,

I didn’t create I Am #CurvyPerfect because I had it all figured out. I created it because I didn’t.

This brand is my baby—not just because I built it, but because it grew with me. It reflects who I was, who I thought I was, and who I’ve become. And the truth is, I’m still becoming.

Before I Am #CurvyPerfect, I was the same woman I am today—full of life, laughter, love, and a spirit too big to be boxed in. The only thing that changed was my size. At one point, I’m sure I hit 300 pounds. I’m only five feet tall, but my personality? That’s six feet minimum. I didn’t even realize I was “plus size” until I had to start shopping in the plus-size section. That’s when the journey began.

I remember the struggle of finding clothes that fit—not just my body, but my age, my vibe, my energy. Junior plus was too revealing. Women’s plus was too mature. And the stores that did carry what I liked? Either too expensive or too flimsy. I was stuck between affordability and quality, between being seen and being styled. And I knew I wasn’t alone.

That’s when I Am #CurvyPerfect was born—not just as a clothing brand, but as a declaration. A lifestyle. A movement.

Since then, I’ve changed. I lost weight—not because I was unhealthy, but because I wanted the woman I saw in my head to match the one in the mirror. But I didn’t lose my identity. I didn’t lose my understanding of what it means to shop as a plus-size woman. My sister once asked, “How are you going to run a plus-size brand if you’re not plus-size anymore?” And I told her: Because I still get it. I still care. And this brand was made for us.

Today, I Am #CurvyPerfect is inclusive of all sizes, but our heart beats for the curvy woman. The one who’s been through emotional, mental, spiritual, and physical changes—and still shows up with grace, beauty, and gratitude. She is light. She is love. Her smile is a reflection of God’s favor. That’s who I see when I look in the mirror. That’s who I want you to see when you wear our clothes.

We care what people think. That’s human. But we don’t let it define us. I get dressed every day for someone to see me—and I don’t care who that someone is. Because I gave myself permission to shine. And no one can take that from me.

So if people are going to stare, give them something to stare at. Smile proudly. Walk boldly. Love yourself loudly.

Because you, my love, are #CurvyPerfect.

With love,
Ci Jones
Founder, I Am #CurvyPerfect